Writing — The PMF Guy
Frameworks, case studies, and field notes from 12+ years scaling AI and SaaS products. No fluff — just what I've tested and what moved the needle.
One instruction before bed. By morning, thepmfguy.com was live in production, the Framer subscription was cancelled, hosting had moved to Cloudflare's free tier, and the full SEO, GEO, and AEO layer was built: robots.txt welcoming fifteen AI crawlers, llms.txt, four schema blocks, and a nine-page sitemap. The build log, with receipts.
ReadEvery launch, every demo, every funding announcement is selling the same thing. A promise that your future will be different from your present. The honest read on why the AI industry runs on belief, why the foundation is still being laid in real time, and what it means if you are building or buying right now.
ReadOne prompt built a full SpaceX marketing site — live Three.js WebGL scene on a Martian horizon, six navigable routes with camera dolly transitions, 3,000 particle dust simulation, procedural Web Audio, and a custom cursor. All as a single self-contained HTML file. Here is the prompt and what made it work.
ReadThree distribution channels that work for AI products, how to sequence them by stage and category, and the trust problem that kills most AI GTM strategies before they generate any signal. Built on the playbook that took Emergent from $0 to $10M ARR in 60 days.
ReadThe exact prompt I used to get Claude to redesign Masonry's homepage from scratch — complete rebrand, WebGL animations, interactive cards, and an aspirational hero section. What design agencies charge $10K for, done in an afternoon with the right prompt.
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