Founder / DM Growth & Generative AI Expert - aka The PMF Guy

I find product-market fit for AI products - then I scale it to millions.

From $0 to $20M+ ARR. From 10 users to 10 million. I help AI companies find product-market fit, build GTM playbooks, and unlock their next stage of growth - through influencer-led acquisition, PLG, and generative AI content.

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About

Gaurav Singh Bisen
@thepmfguy

Over 12+ years, I've built, scaled, and advised startups across the US and India. My playbook sits at the intersection of product-led growth, influencer marketing, and full-stack GTM execution.


I'm a YC founder, angel investor, and growth advisor to multiple AI companies. I've been in the trenches - from bootstrapping products to profitability, to scaling venture-backed companies to millions of users and revenue.

Today, I'm building Masonry AI - a collaborative canvas where creators and teams use every leading AI image and video model in one workspace. I also actively create content around generative AI and produce production-grade AI movies and brand content under The PMF Guy.

$20M+
ARR scaled for products
10M+
Users acquired & grown
12+
Years building & scaling

Products I've helped with GTM & Growth

Masonry AI Emergent Unacademy Mailmodo Web to Figma Cohesive AI Graphy Tars Runable Rocket.new Chronicle HQ Dualite Thunderpod Spoyl (Flipkart) Wooplr Collabb

Selected Work

Masonry AI

The Figma for AI-generated visuals. A collaborative canvas bringing every top image and video model into one workspace for teams and creators.

Founder & CEO - 2025

Web to Figma

Bootstrapped from zero to 100K+ users and $200K ARR in 6 months. Fully profitable with zero external funding through PLG acquisition.

Co-Founder - 2024

Emergent Case Study

Architected the influencer-first GTM strategy that took Emergent from $0 to $20M ARR in the US market in record time.

Growth Consultant - YC Backed

Cohesive AI

Generative AI product within the Unacademy Group. Drove $500K ARR in 2 months owning end-to-end US go-to-market.

Founding Member

Mailmodo

Helped rebrand Mailmodo as the world's first AI email marketing agent. Drove influencer-led campaigns and a revised GTM strategy for growth.

Growth Consultant - YC S21

Wooplr

Scaled from 10K to 1M+ downloads in 8 months. Built an influencer network of 1,000+ creators driving 70% of total order volume.

Head of Growth - 4+ Years

Experience

Founder & CEO
Masonry AI
Apr 2025 - Present

Building the Figma for AI-generated visuals - a collaborative canvas for teams and creators.

  • Founded and launched an AI-native creative platform for teams and creators
  • Onboarding early customers across D2C brands and real estate verticals
  • Leading product, GTM, and growth as a bootstrapped solo founder
Co-Founder
Web to Figma
Jun 2024 - Present

Built and scaled a Figma plugin from zero to profitability.

  • Bootstrapped to 100K+ users and $200K ARR in 6 months
  • Designed a PLG acquisition engine through the Figma plugin ecosystem
  • Profitable from month one with zero external funding
Growth Consultant
Emergent Labs YC Backed
Apr - Aug 2025

Architected the influencer-first GTM strategy for the US market.

  • Scaled from $0 to $20M ARR via influencer-first GTM in the US
  • Built repeatable influencer playbooks and attribution frameworks
Growth Consultant
Tars
Dec 2024 - Jun 2025

Led growth strategy spanning SEO, influencer marketing, UGC, and brand marketing.

  • Drove 20% increase in inbound pipeline within 30 days
  • Improved organic traffic by 30% with 20+ keywords to page-one rankings
Director of Growth
Unacademy Group
Jul 2021 - Jul 2024

Directed growth across Cohesive AI and Graphy under the Unacademy portfolio.

  • Scaled combined user base from 0 to 1M+ users with 50% MoM revenue growth
  • Built and led a growth team of 10+ across product marketing, acquisition, and retention
  • Improved free-to-paid conversion by 13% and reduced CAC by 40%
  • Spearheaded US market entry for Cohesive AI and Graphy
Founding Member
Cohesive AI Unacademy Group
Jul 2022 - Jun 2024

Owned end-to-end GTM, growth, and product-market fit for the US market.

  • Took Cohesive AI from zero to $500K ARR in just 60 days
  • Designed the full go-to-market stack: positioning, pricing, acquisition, retention
  • Led US market expansion as a solo GTM operator
Associate Director Growth
Graphy Inc.
Jul 2021 - Aug 2022

Owned international growth for Graphy, a SaaS platform for creators and educators.

  • Launched in 6+ new international markets, driving 40% of total revenue from outside India
  • Built influencer marketing engine onboarding 500+ creator-educators, contributing 1M+ in ARR
Co-Founder & COO
Thunderpod, Inc. YC W20
Jul 2018 - Jun 2021

Co-founded a Y Combinator W20 video commerce platform.

  • Selected for Y Combinator Winter 2020 - one of the few Indian founders in the cohort
  • Scaled platform to 500K+ users in 3 months; managed a team of 20+
  • Raised $800K in pre-seed/seed funding from AET & GFR funds
Angel Investor & Growth Advisor
San Francisco, California
Aug 2018 - Aug 2019

Advised and invested in early-stage startups in the US market.

Product Marketing Manager
Spoyl Acquired by Flipkart
Jan - Sep 2019

Led product marketing for Flipkart's influencer-driven video commerce platform.

  • Managed 10+ person cross-functional team across marketing, content, and creator partnerships
  • Launched video commerce within the Flipkart ecosystem, achieving 40M+ video views
Head of Product & Growth
Stylabs Technologies (Collabb)
Nov 2017 - Nov 2018

Led product and growth for Collabb, an influencer marketing platform.

  • Scaled to 100+ brand partners and 1,000+ active influencers
  • Drove 30% improvement in campaign ROI for brand partners
Head of Growth & Community
Wooplr
May 2013 - Oct 2017

Grew Wooplr's social commerce platform from its earliest days through 4+ years.

  • Scaled from 10K to 1M+ app downloads in 8 months
  • Built influencer network of 1,000+ creators driving 70% of order volume
  • Onboarded 5,000+ sellers, growing supply-side inventory
  • Launched community program across 200+ college clusters, 200K+ installs at near-zero CAC

Education

Y Combinator
W20 Batch - 2020
Co-founded Thunderpod, a video commerce platform
NMIMS University
MBA, Marketing & Information Technology - 2011 to 2016
#1 Merit Holder - GPA 3.58/4.0

Expertise

GTM Strategy Full-stack go-to-market for 0-to-1 and 1-to-10 products
Product-Led Growth PLG funnels, activation loops, and self-serve revenue
Influencer & Creator Marketing Creator-led acquisition channels at scale
Generative AI AI-native products, creative tooling, production-grade AI content
Content Strategy Content-led growth across LinkedIn, YouTube, and social
B2B SaaS Growth Scaling SaaS from early traction to $20M+ ARR
AI Agents & Agentic Workflows Building AI agents and automations for growth at scale
UGC & Content for Growth User-generated content strategies that drive organic acquisition
Product Launch Strategy Launch playbooks, positioning, and go-to-market execution

What people say

"

Gaurav was the go-to GTM and growth guy for our product. With his help we made positive ROI. Without him we would be burning thousands of dollars.

HS
Hemesh Singh
Co-founder & CTO, Unacademy
"

After working with Gaurav, we got tremendous support in re-branding Mailmodo into the first-ever email marketing AI agent, along with our revised launch and GTM for growth.

AR
Aquibur Rahman
Co-founder, Mailmodo (YC S21)
"

Gaurav brings a wealth of integrity, charisma, and experience. He creates unparalleled vision and alignment across the organization. An exceptional marketer and brand leader.

SD
Sruthi S. Devan
Social Impact Strategist
"

Gaurav was instrumental in devising unique methods of activation and engagement that tripled app installs in 3 months. Extremely energetic, enthusiastic, and self-driven.

AC
Allen Claudius
Consumer & Marketplace Manager, Nike

Frequently Asked

What does Gaurav Singh Bisen do?

Gaurav Singh Bisen is a GTM and AI growth strategist who helps AI and SaaS startups find product-market fit and scale to millions of users. With 12+ years of experience, he builds go-to-market playbooks, influencer-led acquisition engines, and product-led growth systems for companies targeting the US market.

He is the co-founder of Masonry AI and Web to Figma, and an ex-YC W20 founder.

What is product-market fit and how do you achieve it?

Product-market fit (PMF) is the point at which a product satisfies strong market demand — users retain, refer, and pay without heavy intervention. For AI startups, PMF signals itself through three patterns: organic word-of-mouth without incentivization, retention curves that flatten above 30% at 90 days, and a segment of power users who would be "very disappointed" if the product disappeared.

Achieving PMF requires tight feedback loops between customer discovery, positioning, and product iteration — not just building features. The fastest path is narrowing the ICP until a small segment shows genuine pull, then expanding outward from that core.

What GTM strategies work best for AI startups?

The highest-leverage GTM strategies for AI startups combine influencer-led distribution with product-led growth mechanics. Influencers — particularly developers, creators, and domain experts on YouTube, X, and LinkedIn — generate category awareness and trust faster than any paid channel.

PLG then converts that awareness into self-serve activation. The key is sequencing: build cultural resonance first through community and content, then layer on conversion mechanics once you have genuine pull signals. Cold outbound without product-channel fit burns budget with minimal return at the early stage.

Which companies has Gaurav Singh Bisen helped scale?

Gaurav has worked across 15+ AI and SaaS companies. Key engagements include Masonry AI (co-founder), Web to Figma (co-founder — 100K+ users and $200K ARR in 6 months), Emergent Labs (scaled to $20M ARR via influencer-first GTM), Mailmodo (GTM strategy and rebrand as the first AI email marketing agent), Cohesive AI ($500K ARR in 60 days), and Wooplr (Head of Growth — 10K to 1M+ downloads in 8 months).

Earlier roles include Director of Growth at Unacademy Group and positions at Flipkart and Collabb.

What is product-led growth (PLG)?

Product-led growth (PLG) is a go-to-market strategy where the product itself is the primary driver of acquisition, activation, and expansion — rather than a sales team or paid advertising. Users experience value before they pay, and the product is designed so that usage naturally leads to conversion and referral.

PLG works best for developer tools, productivity software, and AI applications where users can self-serve without onboarding and there is a collaborative or viral element. When done well, PLG dramatically reduces CAC and creates compounding growth through word-of-mouth.

How can I work with Gaurav?

Gaurav is currently focused on Masonry AI and select advisory engagements. He works with early-stage AI and SaaS founders on GTM strategy, influencer-led growth, and product-market fit. Reach him via LinkedIn or email using the links in the contact section below.

For GTM frameworks, growth playbooks, and case studies, visit thepmfguy.com.

Writing

AI Tools Claude Web Design May 2026

How I Used Claude to Design a $10,000 Website

The exact prompt I used to get Claude to redesign Masonry's homepage from scratch — complete rebrand, WebGL animations, and interactive cards. What agencies charge $10K for, done in an afternoon.

Read →

Want to get in touch?

I'm currently occupied with multiple brand consultation projects and not taking on new engagements. That said, I'm always happy to connect - drop me a message on LinkedIn or shoot me an email.

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