Case Studies — The PMF Guy

GTM playbooks,
open for inspection

How specific growth problems were solved. No vanity metrics — just the organizing insight, the execution sequence, and the outcomes.

GTM Strategy Influencer Marketing YC-Backed 2025

Emergent: $0 to $20M ARR in 120 days

How an influencer-first GTM motion took a YC-backed AI startup from zero to category-defining in the US market — with zero paid advertising spend.

$20M ARR · 120 days · $0 paid Read
PLG Figma Plugin Coming soon

Web to Figma: 100K users in 6 months

How a Figma plugin grew to 100K+ users and $200K ARR in 6 months, bootstrapped to profitability through product-led growth with zero external funding.

100K users · $200K ARR · 6 months
0→1 GTM AI Product Coming soon

Cohesive AI: $500K ARR in 60 days

Owning end-to-end GTM, growth, and product-market fit for a US market entry that went from zero to $500K ARR in under two months.

$500K ARR · 60 days · US market