Masonry AI
An AI creative agent for designers that brings every model and skill into one agent, plus a CLI that plugs into coding agents so designers can build their own workflows.
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Gaurav Singh Bisen | The PMF Guy
Founder, operator, and AI growth advisor.
I have spent 12+ years finding product-market fit, building zero-to-one go-to-market motions, and scaling technology products. I am the Founder and CEO of Masonry AI, an ex-YC W20 founder, and an advisor to AI and SaaS companies across the United States and globally.
$20MARR at Emergent in 120 days
10M+Users across products scaled
15+AI and SaaS companies
YC W20Co-founder of Thunderpod
Current work
Building at the intersection of AI, creativity, and growth.
AI Growth Advisory
Working with founders on product-market fit, zero-to-one GTM, influencer-led distribution, product-led growth, and the next growth inflection point.
Explore advisory →Selected career
From community-led commerce to AI-native products.
2025 to present
Founder and CEO, Masonry AI
Building an AI creative agent for designers and a CLI for designer-owned agent workflows.
2025 to 2026
Growth Consultant, Runable
Advised on GTM positioning, content, SEO, and influencer-led growth for an AI agent platform.
2025
Growth Consultant, Emergent Labs
Architected the influencer-first US GTM strategy that helped Emergent reach $20M ARR in 120 days.
2024 to present
Co-founder, Web to Figma
Bootstrapped a Figma plugin to 100K+ users and $200K ARR in six months through product-led growth.
2021 to 2024
Director of Growth, Unacademy Group
Directed growth across Cohesive AI and Graphy, including US market entry, acquisition, activation, and retention.
2018 to 2021
Co-founder and COO, Thunderpod
Built a YC W20 video commerce company, scaled to 500K+ users in three months, and raised $800K.
2013 to 2017
Head of Growth and Community, Wooplr
Scaled from 10K to 1M+ downloads in eight months and built a 1,000+ creator network.
How I approach growth
Start with the constraint, not the channel.
PMF comes before scale
Retention, referral, willingness to pay, and concentrated user love matter more than top-line acquisition.
Distribution must fit the product
The right channel depends on the buyer, trust barrier, activation loop, and how value becomes visible.
Trust is a growth system
For AI products, expert demonstrations, creator proof, customer evidence, and category education compound.
Build repeatable systems
The goal is a durable operating loop the team can run, measure, and improve without permanent dependency.
Product-Market FitZero-to-One GTMAI GrowthProduct-Led GrowthInfluencer-Led GrowthUS Market EntryB2B SaaSPositioningActivation and Retention
Direct answers
Who is Gaurav Singh Bisen?
Who is Gaurav Singh Bisen?
Gaurav Singh Bisen, also known as The PMF Guy, is an AI growth advisor and GTM consultant with more than 12 years of experience building and scaling technology companies. He is the Founder and CEO of Masonry AI and an ex-YC W20 founder.
What is Gaurav known for?
Product-market fit, zero-to-one GTM, influencer-led growth, product-led growth, and scaling AI and SaaS products. He architected the influencer-first strategy that helped Emergent reach $20M ARR in 120 days.
Where is Gaurav based?
Bengaluru (Bangalore), India. He works remotely with AI startup founders across the United States and globally.
Was Gaurav in Y Combinator?
Yes. He co-founded Thunderpod, a video commerce company selected for Y Combinator's Winter 2020 batch.
Identity and profiles
Find Gaurav elsewhere.
Working through PMF, GTM, or the next growth inflection point?
I take on a small number of advisory engagements with US-based and global AI startup founders.