A well-qualified, enthusiastic & performance driven individual with more than 5 years of experience in product growth & marketing, community development & influencer marketing.

Taking the company to the next level by contributing in brand partnerships, marketing, growth & operations of Thunderpod.

Building a sales driven distribution channel for the influencers. Enabling a creator led video store for community members.

Product & community management for Spoyl's Android, iOS and Website. Improving the influencer experience of their storefronts and enabling the feature of video content creation. Successfully worked on revamping the web and mobile-web experience for customers. Simultaneously, building the community of influencers on Spoyl to have their own stores & helping them with brand collaborations.

Product management for STYFI's android, iOS and web application. Key tasks included enhancing pre & post purchase experience of customers. Successfully personlised the in-app experience as per gender. Introduced exclusive student discount on STYFI to build the loyalty of customers. Built a loyalty program for users to get cashback on their every transaction into the wallet to ensure repeat buying behavior.

Community Management & growth for Collabb (A collaborative platform for brands & bloggers). Responsible for influencer acquisition, engagement & retention on the platform. Successfully deployed, iOS and Android app exclusively for brands and influencers.Scaled the business with more than 100+ brands and a community of 1000+ micro-influencers on the platform within 2 months of launch.

Generating 70% of order volume & traffic on Wooplr from influencer network. Responsible for scaling the influencer E-commerce from 10 to 300 orders/day with ASP above Rs. 800/-. Partnering & developing online/offline channels to acquire, engage & retain sellers to run Wooplr’s influencer e-commerce platform. Managing over 5000 sellers for Wooplr to achieve order volumes & GMV every month. Organising online/offline events, seminars for seller training & development

Managing an army of 100+ opinion leaders to ensure growth of user base in tier-1 & 2 cities. Responsible for growth of Wooplr to reach from 10k to 1Mn+ App downloads in 8 months. Online/Offline acquisition of users via referral marketing, events & advertisements. Engagement via weekly in-app campaigns, featuring in magazines & online/offline media to ensure user retention for more than 3 months. On-boarding fashion Influencers, bloggers & celebrities for brand building amongst women. Product/app interventions for user engagement by daily challenges, rewards on content generation. Controlling & monitoring global feed on web/app which converts discovery into conversion.

Recruitment & management of interns from tier-1 & 2 cities for content promotion. Partnerships & alliances with Frapp,Lets-intern, Du-Beat, Hindustan Times etc. for app marketing.

Wire-framing & designing of website for UI-UX. Design templates for products in catalogue on website.

#1 Rank Holder - Marketing & Information Technology
CGPA: 3.58/4.00
Competencies: Marketing Strategy, Online Marketing, New Venture Business Model, Leadership, International Marketing & Organizational Behavior;

CGPA: 3.54/4.00

Research paper published in “International Conference on Research in Marketing” conducted by IIT-Delhi & Curtin University Australia.

Research validates significant increase of reach for inter-state tourism if promoted through vinyl wrapping of trains & digital marketing on IRCTC

Research paper published in “International Journal of Multidisciplinary Research” ISSN-2277 9302.

Research explores an opportunity to pay bills using value added services of telecom companies without having a smartphone device.

Currently, technologies like Airtel Money, PayTM and all wallet companies have implemented the same.

Sneaker Connoisseur, Backpacker (on long weekends) & a wannabe #YouTuber